When people hear that Big Sister takes 50% ownership in the care businesses we help launch, it often sparks a pause.

“Why not 30%?”
“Do you put in cash?”
“Who pays the bills?”
“Isn’t 50% a lot?”

These are valid questions — and we want to answer them openly. Because understanding the why behind the 50/50 model helps potential partners see the true value we bring — and why our businesses grow faster, stronger, and more sustainably than those going it alone.

It’s Not About Money. It’s About Momentum.

Let’s get this clear up front:
Big Sister does not give you a lump sum of cash to run your business.

We don’t pay Director salaries.
We don’t cover the wage bill.
We don’t act as your bank.

What we do is far more powerful.

We fuel your business with the one thing most care businesses lack:
A steady, reliable pipeline of work.

Because a CQC registration means nothing if you can’t find clients.
And the best carers in the world can’t help your business if there’s no one to care for.

**What Big Sister Does Provide**

When you become a 50/50 partner, you don’t just get a name behind your business — you get a full-force business engine powering you forward:

Clients — from day one. We source private work and government contracts.
CQC application support — covered and managed by our compliance team.
Business insurance — set up and paid for by us to get you legally trading.
Marketing & branding — professionally designed to attract high-quality clients.
A full bid writing department — so you can win tenders without lifting a pen.
Sales & strategy coaching — to help you grow confidently and consistently.

And most importantly:
A partner that’s been there, done that — and is right by your side.

**What We Don’t Cover**

We believe in partnership — not dependency.
That’s why some costs are still a business responsibility:

We don’t pay you a salary — it’s sweat equity, not a job offer.
We don’t cover the day-to-day running costs. It’s a business, it needs to wash its own face.
We don’t float the wage bill if the business has a slow month.

You’re a business owner — and with that comes responsibility.
You’re the director, we’re not, we’re a shareholder. We’re here to remove the biggest barrier (getting clients and growing), but you still manage and grow the business with us.

Why 50%?

Most people think equity is about money.

But in the Big Sister model, it’s about value.

Think about it like this:

Hiring your own marketing manager (one person) = £40,000/year
Hiring a full-time bid writer = £40,000/year
Hiring a compliance officer = £30,000/year
Business Development Manager to build a pipeline of private clients = time, cost, and constant effort – £50,000 +bonus/year
Developing a logo, a website and marketing material – £10,000
Marketing systems like newsletter systems, AI systems, Google Ads budget, emails, blogging and more = £30,000/year
Coaching, mentoring, support = priceless

We do all of this.
We bring the work, the brand, the infrastructure, the support — and the momentum.

You bring your expertise, leadership, and passion for care.

That’s a true partnership.
And in that model, 50/50 isn’t too much — it’s fair. Owning 50% of a functioning business with a steady stream of work is better than owning 100% of a business who is struggling to get clients.

What Sweat Equity Means

In a traditional start-up, founders often give away 50% equity in exchange for a cash investment. But for that kind of deal to happen, the business usually needs to have real traction. That might be a proven product — like a piece of technology you’ve developed — or a strong financial track record, such as generating £500k a year in recurring revenue.

In those cases, the investor isn’t betting on a dream — they’re backing something that’s already working. Their cash goes toward scaling a business that’s already up and running, not starting from scratch.

Investors don’t fund potential. They fund performance — and they expect a clear, measurable return.

With Big Sister, it’s different.

You’re not “giving away” half your business — you’re gaining:

A shareholder with national reach and a trusted reputation
Proven systems and strategies to get contracts and clients
A head start you could never replicate alone
A lower-risk, faster, more confident launch
An entire team of business professionals at your fingertips

And most importantly: You’re still the face of the business.
You’re the Director, the local leader, the heartbeat of your service.
We’re just behind the scenes, powering your growth.