Let’s be honest: starting a care company is hard.
But it’s not hard for the reasons most people think.
- It’s not lack of passion.
- It’s not lack of carers.
- It’s not even compliance or CQC.
It’s lack of work.
Most care businesses fail — not because they’re bad at care — but because they can’t find enough clients to keep the lights on.
And that’s exactly the problem Big Sister was built to solve.
The Harsh Truth About Starting a Care Business
Every year, thousands of care providers get approved by the CQC with high hopes and even higher pressure.
They’ve:
- Paid for registration and insurance
- Built a website
- Hired staff
- Created policies
- Passed inspections
But then?
The clients don’t come.
The calendar stays empty.
The overheads creep up.
And the dream slowly falls apart.
It’s not incompetence.
It’s not laziness.
It’s simply not having the right support to get work in the door.
We’ve seen this happen time and time again — and we knew there had to be a better way.
What Big Sister Does Differently
Big Sister isn’t your investor, your employer, or your lender.
We’re your shareholder — and our role is clear:
Make sure your business has a steady, growing pipeline of work.
We don’t expect you to figure out sales, marketing, and tender writing on your own.
We bring the work in — so you can focus on delivering care.
Here’s how:
We Find Private Clients
We run the marketing. We manage the lead generation. We make the phone ring.
With:
- Professionally designed branding and websites
- Google Ads campaigns that convert
- SEO, social media, and blog strategies
- Email marketing and referral systems
We don’t guess — we implement what works.
We Win Government Contracts
We don’t just tell you where to find tenders — we write and submit them for you.
Our in-house bid writing team:
- Reviews and assesses every opportunity
- Crafts high-scoring, compliant responses
- Manages deadlines, clarifications, and submissions
- Builds a bid library for future opportunities
You never have to write a bid alone again.
We Help You Sell with Confidence
You might not feel like a “salesperson” — but with our support, you’ll be one.
We coach you on:
- Communicating your value clearly and confidently
- Pricing and packaging your service for sustainability
- Building local referral partnerships
- Following up without feeling awkward
You’ll be proud to talk about your business — and equipped to close the deal.
Why This Works — When Others Don’t
Most new care businesses don’t fail because they’re bad businesses.
They fail because:
- They try to do everything alone
- They run out of money waiting for clients
- They waste time and energy on things that don’t generate income
- They don’t have a strategy, just hope
Big Sister removes the guesswork.
- We bring in the work.
- We build the systems.
- We fuel your growth.
Why We Take 50%
When you hear “50%,” you might hesitate. But here’s what it really means:
We don’t take 50% for money — we take 50% for momentum.
We’re not here to sit on your cap table and collect dividends.
We’re here to:
- Fund your compliance costs
- Provide your branding, marketing, and bid writing
- Deliver clients and contracts
- Offer expert coaching and infrastructure
- Help you grow a sustainable business
You’re not giving away half your business.
You’re partnering with a national engine that ensures your business doesn’t become a statistic.
And when there are dividends?
We take our share only when the business is in profit — not before.
We win when you win. That’s what true partnership looks like.
We Don’t Fund Wages — We Fuel Growth
Let’s be clear on what we don’t do:
- We don’t pay Director salaries
- We don’t fund day-to-day operating costs
- We don’t bail out poor financial management
You’re still a director. You’re running the business. You have responsibility.
But what we bring is what most care companies are missing: demand.
Let’s Break the Cycle
Too many brilliant carers have started care companies… and been forced to close them.
Not because they weren’t good enough.
But because they couldn’t get clients fast enough.
Big Sister exists to end that cycle.
We’re here to build functioning, income-generating care businesses with you — ones that thrive, serve, and grow.
Ready to learn more about how it works?
Follow @bigsisterhomecare on Instagram for founder stories, resources, and updates
Don’t forget to subscribe, so you always have support in your pocket
Read our brochure here
Join the waitlist or book a call with our team
Because care shouldn’t fail because of a lack of work.
And with Big Sister, it won’t.
