About Care with Confidence
Care with Confidence is a powerful initiative under the Big Sister brand, designed to connect trusted, quality-assured homecare providers with individuals and families seeking safe, dependable care. With a commitment to raising standards in the sector, we support care providers in growing their businesses while giving peace of mind to those who need care.
We’re on a mission to onboard 500+ care providers and secure 3,000+ hours of care bookings, per month in our first year — and we need a driven, strategic, and passionate Project Marketing Manager to make it happen.
The Role
This is a fast-paced, mission-led role with clear, ambitious goals. You’ll be responsible for managing the full marketing and engagement lifecycle — from creating interest in Care with Confidence to converting care providers and attracting those seeking care. You’ll own the campaigns, build the content strategy, and ensure that every interaction delivers trust, credibility, and value.
You’ll work directly with Jill to ensure the service is embraced by care businesses and loved by those who rely on it.
Key Responsibilities
- Lead generation & conversion
- Generate awareness and excitement among care providers
- Drive sign-ups to reach the target of 500 providers in Year 1
- Market to families and individuals to reach 3,000 hours of care booked per month in Year 1
- Marketing campaigns
- Design and deliver high-impact campaigns to cold and warm audiences
- Manage email funnels, ad campaigns, and nurture sequences
- Constantly test, measure, and optimise for results
- Content & social media
- Manage all social platforms related to Care with Confidence
- Build an editorial calendar and oversee regular blog content
- Maintain consistent messaging across all touchpoints
- Inbound & outbound lead management
- Respond to incoming leads and enquiries
- Build and maintain a steady pipeline of potential care businesses and care-seekers
- Compliance & quality assurance
- Lead the quarterly quality checks of approved providers
- Ensure all providers maintain compliance with Care with Confidence standards
- Liaise with both providers and care recipients for feedback and continual improvement
- Process ownership
- Own the full journey from lead generation through to conversion and onboarding
- Work closely with Jill to ensure a high-quality, human-centered process
- Work with our providers to turn them into case studies and testimonials for the service
- Performance tracking
- Monitor KPIs and optimise campaigns for reach and conversion
- Provide regular reports on division growth and engagement
- Attend monthly strategy meetings with the wider project team
Your Targets
- 500+ care providers signed up in Year 1
- 3,000+ care hours booked, per month through the platform in Year 1
- Consistent growth in social engagement and website traffic
- High compliance rating among registered care providers
- Strong brand awareness and positive sentiment from both users and providers
About You
We’re looking for someone who is:
- A natural marketer and communicator, with a flair for building trust and engagement
- Energetic, self-motivated, and results-driven
- Strategic and operational, able to plan ahead and also roll up your sleeves
- Comfortable with data and KPIs, and committed to meeting ambitious targets
- Confident speaking to people on the phone, presenting ideas, and handling feedback
- Passionate about making a difference in care
Skills & Experience Required
- Minimum 3 years’ experience in marketing, project management, customer service, or sales
- Demonstrated experience managing full marketing campaigns and lead pipelines
- Strong understanding of content strategy, social media, and digital marketing
- Confidence in managing quality assurance and compliance tasks
- Experience in the health or care sector is a bonus, but not essential
What We Offer
- £40,000 annual salary
- Remote working (UK-based role)
- Opportunity to shape a new national care initiative from the ground up
- Work alongside a passionate and experienced founder
- Be part of something with real social impact
How to Apply
We’re looking for someone who wants to build something meaningful and isn’t afraid to get stuck in. If that sounds like you, apply now and tell us why you’d be perfect for Care with Confidence. Applications must include with a CV and a covering letter.
