About Care for the Future
Care for the Future is a pioneering initiative under the Big Sister brand, designed to champion sustainability and social value within the UK care sector. Through our pledge-based approach, we help care businesses demonstrate their commitment to ethical practices, environmental responsibility, and community impact — aligning with both public expectations and government contract requirements.
We’re now seeking a dedicated Project Marketing Manager to lead the charge, ensuring we onboard 50+ care businesses in Year 1 and scale to 500 by Year 3.
The Role
This role is perfect for someone with a passion for purpose, a strong marketing mind, and a deep understanding of both the care sector and sustainability principles. You’ll be responsible for generating awareness, driving engagement, and converting care companies into proud pledge-makers.
From managing day-to-day campaigns to joining strategic conversations with senior leaders, you’ll be a key player in the growth and impact of Care for the Future.
Key Responsibilities
- Lead generation & engagement
- Design and implement campaigns to attract care businesses to the pledge
- Build a steady stream of monthly sign-ups to meet growth goals
- Create messaging that resonates with both values and outcomes
- Marketing & content strategy
- Own all content across social media, email and blog platforms
- Develop informative, inspiring campaigns focused on sustainability and social value
- Ensure brand consistency and impact in all external communications
- Reporting & performance tracking
- Produce quarterly sustainability progress reports for participating businesses
- Collaborate with the development team to automate reporting systems
- Own and deliver KPIs related to reach, engagement, and conversion
- Internal collaboration & strategy
- Participate in regular strategy meetings with the wider Big Sister team
- Provide insights and data to support new initiatives and refine current offerings
- Ensure Care for the Future continues to evolve with the needs of the sector
Your Targets
- 50+ businesses onboarded in Year 1
- 500 businesses pledged by Year 3
- Consistent monthly sign-ups and campaign performance
- Production of accurate and engaging quarterly reports
- High engagement across all communication platforms
About You
We’re looking for someone who is:
- Knowledgeable in sustainability and social value within the UK business or public sector landscape
- Experienced in the care sector and understands the pressures and potential of providers
- Digitally-savvy, with a strong background in campaign planning and performance marketing
- Highly organised, with excellent time management and the ability to juggle moving parts
- Passionate about creating impact, not just hitting numbers
Skills & Experience Required
- Minimum 3 years’ experience in marketing, project management, or a related field
- Demonstrated knowledge of sustainability, ESG, or social value strategies
- Experience in or deep understanding of the UK care sector
- Skilled in creating and analysing performance reports
- Comfortable using digital marketing tools, CRM systems, and collaborating with developers
- Excellent written and verbal communication
- Must be able to drive and have access to own car, as this role may require travelling at sometimes short notice
What We Offer
- £40,000 annual salary
- Remote-first role (UK-based)
- Opportunity to lead a national sustainability movement in care
- Work with a values-driven team and a forward-thinking founder
- Long-term career potential with real social impact
How to Apply
If you’re ready to combine your passion for purpose with marketing excellence — and help drive a more sustainable future in care — apply now and tell us why you’re the ideal fit for this mission-led role. To apply you must provide both a CV and a covering letter.
