Running a care business isn’t easy, especially when you’re doing it on your own. The pressure to get everything right, stay compliant, win contracts, attract clients, build a team, and still somehow stay sane can feel overwhelming. At Big Sister, we get it. We’ve walked the road you’re walking now, and we’ve learned something powerful along the way:
Sometimes, it’s not the big moments that build success.
It’s the small steps, taken daily, with intention.
That’s the heart behind The Daily Mile, our newest initiative to help care leaders like you stay focused, motivated, and connected every single day.
And it only costs £1 a day.
What is The Daily Mile?
The Daily Mile is your daily spark of momentum, a message that lands in your WhatsApp inbox every weekday at 9am, designed to support and inspire you as a care business owner.
Each message is short, powerful, and sector-specific. It might be:
- A story from another care business that overcame the odds
- A motivational prompt to reflect on your leadership style
- A reminder to check upcoming bid deadlines in your region
- A productivity tip for managing staff, clients, or compliance
- Or a challenge to keep you pushing forward, even on tough days
You’ll also receive region-specific bid alerts for your chosen areas, so you’re always up to date on what’s happening in the care market.
It’s like having a coach, strategist, and cheerleader in your pocket, every single morning.
Why We Created It
We know that running a care company can be isolating, especially when you’re in the early days or going through a growth phase.
You might not have a leadership team to bounce ideas off. You might not have time to sit through webinars or courses. But you do have a phone, and you do have one minute every morning to refocus.
That’s where The Daily Mile comes in.
We wanted to create something:
- Affordable (just £1 a day, cancel any time after the first 30 days)
- Consistent (you can rely on us showing up, even on the hard days)
- Customisable (you choose your care edition and your region)
- Motivational + Practical (because you need both)
What’s Included?
Here’s what you get when you subscribe to The Daily Mile:
Daily WhatsApp Message (Monday–Friday, 9am)
A short, actionable message covering:
- Business mindset
- Operational tips
- Sector insights
- Confidence boosts
- Real stories from real care leaders
Your Choice of Care Edition
Choose your focus area:
- Homecare Edition
- Supported Living Edition
- Residential Edition
Each message is tailored to the challenges you’re facing in your part of the care sector.
Region-Specific Bid Alerts
Stay ahead of the game with updates on:
- New government contracts
- Private sector opportunities
- Framework openings
- Early notices and pre-market engagement
We source hundreds of bids, you get the ones that matter, in your area, every single day.
Who It’s For
The Daily Mile is for the care leaders who are building businesses with passion, grit, and a lot of coffee.
It’s for you if:
- You’re starting a care business and want daily encouragement and clarity
- You already run a company and need a boost to stay consistent
- You want to grow but don’t know where to focus first
- You’re tired of doing it all alone
- You just want someone in your corner
Whether you’re backed by Big Sister or running your business independently, The Daily Mile gives you the daily nudge you need to keep going — with confidence.
Why It Works
We all know what happens with big goals, we set them, get busy, and lose focus. The Daily Mile breaks things down into micro-moments of progress. Over time, those moments build:
- A better mindset
- A sharper strategy
- A stronger business
We’ve seen firsthand that small shifts create big momentum. And when you show up every day, even with just one idea or action, you become the kind of leader who builds something that lasts.
How to Join
Ready to get started?
- Choose your care edition
- Choose your region(s)
- Set up your £1-a-day subscription
- Start receiving your first message the next weekday at 9am
No long contracts. Cancel any time after 30 days. Maximum impact, minimal effort.
Subscribe to The Daily Mile Now
Final Thought
The businesses that grow are rarely built in sudden leaps. They’re built mile by mile, message by message, moment by moment. If you’re ready to go the distance, we’re here for every step.
You don’t have to do it all today. You just have to do The Daily Mile.
