For too long, the homecare sector has been weighed down by one problem no one speaks about openly: care providers are expected to grow alone. They’re expected to understand commissioning, recruitment, CQC and Ofsted compliance, tendering, digital systems, marketing, private client acquisition, financial planning, and service design — all while running safe, high-quality day-to-day operations.

It’s no wonder so many incredible Registered Managers feel stuck at the same point for years.

Not because they aren’t capable — but because no one person was ever meant to do all of this alone.

That’s exactly where Care Growth Alliance shifts the entire model of how homecare companies grow.

Rather than forcing providers to choose between:

  • doing everything alone
  • hiring expensive consultants
  • giving away large chunks of equity
  • or becoming overwhelmed and stuck

the Care Growth Alliance introduces something radically different:

A Growth Partnership designed to multiply your success while you remain 100% the owner of your business.

  • This isn’t co-ownership.
  • This isn’t franchising.
  • This isn’t shared control.

This is a strategic growth alliance — where the business remains fully yours, but the expertise, systems, strategy, and acceleration come from Jill Hudson and the Big Sister team, who have helped over 500+ healthcare companies grow, scale, and secure more than £5 billion in government contracts globally.

 The Old Way vs. the Alliance Way

Most care providers follow the traditional path:

  • Spend years trying to scale
  • Make decisions alone
  • Learn through painful trial and error
  • Hit compliance or recruitment roadblocks
  • Miss out on high-value contracts
  • Lose momentum
  • Or grow so slowly they can’t reach the level they deserve

The Care Growth Alliance path is entirely different — because you’re not building alone anymore.

Instead, you join a Growth Partnership where your development is treated like a serious scale-up project, not a side mission squeezed in between visits, care plans, and scheduling.

Old Way:

You hire sporadic consultants who fix one problem at a time.

Alliance Way:

You enter a long-term growth programme built around:

  • Strategy
  • Infrastructure
  • Contracts
  • Private client acquisition
  • Digital systems
  • Recruitment stability
  • Operational excellence
  • And leadership development

It’s the difference between walking alone versus moving with a team of experts behind you.

Why 100% Ownership Matters

One of the biggest misconceptions in care growth programmes is the belief that:

“To grow, I must give away equity.”

The Care Growth Alliance flips that thinking.

  • You keep 100% of your business.
  • You keep 100% of the decision-making.
  • You keep 100% of the control.

Big Sister earns only a growth percentage — a small share of the revenue you grow as a result of the partnership.

Nothing more.

No takeover.

No dilution.

No hidden terms.

This structure empowers providers who want strategic growth without sacrificing their legacy.

Built for Registered Managers — Not Just Entrepreneurs

Most business growth programmes assume you’re a full-time CEO.

But Registered Managers have:

  • On-call duties
  • Staff issues
  • Safety concerns
  • Governance responsibilities
  • CQC/Ofsted reporting
  • Rostering emergencies
  • And the emotional weight of running a care service

Traditional business programmes are not designed for this reality.

Care Growth Alliance is.

It exists to support the person who is:

  • Running a service
  • Managing a team
  • Handling emergencies
  • Caring deeply
  • And still wanting to grow
  • But having no time or energy left to design a full growth strategy alone

It’s built around your life, your responsibilities, and your invisible workload.

What “Care Growth Alliance Thinking” Actually Looks Like

Here are the five major shifts providers experience when they join the Alliance:

  1. Shifting from Burnout to Strategy

Before joining the Alliance, most Registered Managers report feeling like they’re in “constant fire-fighting mode.”

Care Growth Alliance replaces chaos with structure.

You move from:

  • Putting out fires
  • Reacting
  • Surviving

to:

  • Strengthening operations
  • Designing growth
  • Building predictably
  • And leading with confidence
  1. Shifting from Guesswork to Expert-Led Action

Most care companies make decisions based on what they think will work.
Through the Alliance, you make decisions based on:

  • Data
  • Market positioning
  • Contract intelligence
  • Tender analysis
  • Proven growth models

Because you’re not guessing anymore — you’re guided.

  1. Shifting from Solo Responsibility to Shared Expertise

Jill Hudson doesn’t just advise — she partners with you.

You’re supported by people who have:

  • Built multi-million pound care companies
  • Run international development programmes
  • Secured government contracts in the UK and US
  • Designed systems for scaling
  • Managed teams of hundreds
  • Implemented successful recruitment pipelines

You’re no longer alone in the decisions that matter most.

  1. Shifting from Limited Opportunities to Unlimited Growth Channels

Most providers only grow in one direction:

  • Either private clients
  • Or council contracts
  • Or supported living
  • Or children’s services
  • Or complex care

But the Care Growth Alliance approach expands you into multiple revenue pathways:

  • Public sector contracts
  • Frameworks
  • Commissioned services
  • High-value private clients
  • Partnerships
  • Technology-enabled offerings
  • New branches
  • And eventually multi-site expansion

Growth no longer comes from one source — it comes from everywhere.

  1. Shifting from Short-Term Thinking to Long-Term Scale

Traditional support programmes focus on the next bid, the next recruitment push, the next inspection.

Care Growth Alliance shifts your thinking to:

  • 24-month revenue design
  • 36-month scaling
  • Multi-branch expansion
  • Leadership pipeline creation
  • Digital transformation
  • Sustainable staffing
  • Contractual stability

You begin thinking like the CEO of a grown organisation — not the overwhelmed manager of a single service.

Why Care Growth Alliance Is a Game-Changer for the Sector

Because it solves the biggest barriers that stop care companies from growing:

  • No support
  • No business strategy
  • No tendering knowledge
  • No growth systems
  • No recruitment pipeline
  • No marketing structure
  • No leadership development
  • No one to ask for expert guidance

Care Growth Alliance puts all of this under one umbrella — for the first time.

Providers who join no longer feel:

  • Isolated
  • Undervalued
  • Confused
  • Overwhelmed
  • Or stuck

Instead, they feel:

  • Guided
  • Supported
  • Focused
  • Confident
  • And equipped

And that confidence translates directly into:

  • More contracts
  • More clients
  • More revenue
  • More stability
  • More quality
  • And more impact

Guided by Jill Hudson — One of the Most Experienced Growth Leaders in the Sector

One of the biggest advantages of the Alliance is the direct access to Jill Hudson — someone who has worked with 500+ healthcare companies, helped organisations win £5 billion+ in contracts, and has spent over a decade building growth systems that consistently work.

This isn’t generic coaching.
This isn’t theory.

This is hands-on partnership with someone who knows exactly what it takes to turn a care company into a thriving, growing, sustainable business.

100% Growth, 100% Ownership, 100% Partnership

Care Growth Alliance is ultimately built on one powerful belief:

When Registered Managers are supported, the entire sector gets stronger.

  • You don’t need to give away equity.
  • You don’t need to face growth alone.
  • You don’t need to guess your way forward.
  • You don’t need to wait years to scale.
  • You keep your business.
  • You lead your business.
  • You grow your business.

Watch our Frontline to Founder Playlist on YouTube, and download our brochure, or book a call

With a team behind you that’s committed to seeing you rise.

Final Word

Homecare isn’t just a sector — it’s a responsibility.
A mission.
A calling.

And with the right support, your mission can scale far beyond what you ever imagined.

That’s what Care Growth Alliance exists for.

  • To give you the growth you deserve.
  • Without taking anything away from you.
  • Without limiting your control.
  • Without owning your work.

A partnership built for one purpose: Your success.