In a sector known for long hours, tight margins, and relentless pressure, there’s one thing that can’t be bought, automated, or faked: community.
At Big Sister, we believe deeply that success in care isn’t just about winning contracts or passing inspections — it’s about staying united. Not just when it’s easy, but especially when it’s hard. The spirit of Big Sister is one of collaboration, compassion, and shared commitment — to each other and to the people we care for.
This blog explores what that spirit looks like in action — and how we keep it alive in a world that often pushes leaders to isolate, compete, or go it alone.
What Does “United in Care” Actually Mean?
It’s more than a slogan. It’s our way of working.
Being United in Care means recognising that:
- No one understands the challenges of this sector like another care provider.
- When one of us grows, we all rise.
- There’s no shame in asking for help — in fact, it’s a strength.
- Knowledge is power, but shared knowledge is a superpower.
In short: we choose connection over competition. Always.
Why It Matters
The care sector is full of passionate, capable, hard-working founders. But too often, they’re drowning in to-do lists, worried about funding, overwhelmed with staff shortages, and wondering if they’re the only ones feeling this way.
They’re not.
We built Big Sister to say “You’re not alone.”
And we stay United in Care to prove it.
When care business owners support one another, something incredible happens:
- Staff feel the ripple effect of positive leadership.
- Clients receive better, more consistent care.
- Bids are stronger, braver, and more strategic.
- Leaders stay in the game — with their wellbeing intact.
How We Live the Big Sister Spirit Every Day
So, how do we keep that spirit strong? Here’s what it looks like behind the scenes.
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We Share, Openly and Honestly
From bid templates to policy ideas, from wellbeing tips to “here’s what not to do” advice — we share what we know. No gatekeeping. No egos. Just real stories and practical tools to help you move faster and smarter.
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We Check In — Not Just Check Boxes
Our support isn’t transactional. We check in with our care owners not just about their businesses, but about them. How are you really doing? What’s been hard this month? What small win can we celebrate?
Connection doesn’t have to be complex — it just needs to be consistent.
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We Celebrate Each Other’s Wins
When one care business lands a big contract, hires their first operations manager, or hits full capacity — we cheer. Loudly. Because every win proves what’s possible for the rest of us.
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We Tackle Hard Stuff Together
Whether it’s regulatory changes, staff burnout, or leadership overwhelm — we face it as a community. Our roundtables, founder groups, and peer sessions create a space to work through tough stuff with people who truly get it.
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We Keep the Big Picture in Mind
This isn’t just about one business. It’s about shifting the culture of care — from overworked and under-supported to empowered, united, and thriving.
Real Stories from the Big Sister Community
Want to see the spirit of Big Sister in action? Here are a few real examples of what United in Care looks like:
“I was one email away from quitting.”
One founder shared that before finding Big Sister, they were burned out and planning to walk away from the sector. One check-in call, a few practical tools, and some encouragement from another member helped them turn things around — and now they’re looking forward and thriving.
“We used to be competitors. Now we co-bid.”
Two Big Sister care businesses in the same region realised they were stronger together. Instead of fighting over tenders, they teamed up — and won.
Join the United in Care Movement
If you haven’t already, now’s the time to plug in. Here’s how:
Watch our YouTube Playlist
United in Care on @bigsistercare YouTube
Real stories, expert insights, and inspiration from founders like you.
Follow us on Instagram
@bigsisterhomecare
Get daily reminders that you’re not in this alone — and share your journey with others.
Show Up to Share
Whether it’s a monthly founder session, a quick comment in the group chat, or a 1:1 call — your voice matters. Bring your ideas, your experiences, your questions. That’s how we stay strong.
Our Promise: We’ll Keep Showing Up
The spirit of Big Sister isn’t something we talk about once and forget. It’s a commitment — to care owners, carers, and to each other.
We’ll keep creating spaces for support.
>We’ll keep sharing tools that save time, money, and stress.
>We’ll keep believing in collaboration over competition.
And most importantly, we’ll keep showing up.
Because united, we’re unstoppable.
Final Word from Jill:
“When I started Big Sister, I knew I wanted to do more than just help people get started in care. I wanted to build a real community — one where women, founders, carers, and leaders could lift each other up. The United in Care spirit is what keeps that mission alive every single day.”
Watch more on our YouTube playlist:
United in Care – @bigsistercare
Follow our journey on Instagram:
@bigsisterhomecare
Together, we’re not just running care businesses — we’re changing the future of care.
Download our brochure, or book a call
Let’s keep building, together.
