About Founder’s Circle
Founder’s Circle is a premium membership program created by Big Sister to support care business owners on their journey to sustainable success. It offers strategic guidance, expert-led sessions, exclusive resources, and a powerful network — all designed to help founders grow, lead, and thrive.
We’re now hiring a Project Marketing Manager to drive the growth of Founder’s Circle — starting with onboarding 30 non–Big Sister members in Year 1 and scaling up to 300 members by Year 3.
The Role
You’ll be the engine behind Founder’s Circle — managing everything from lead generation and marketing campaigns to onboarding new members and supporting the delivery of our monthly sessions. You’ll work hand-in-hand with Jill to bring the offering to life, ensuring every interaction reflects our high standards and mission-driven approach.
This is both a strategic and hands-on role. You’ll be building the brand while also handling day-to-day execution — perfect for someone who’s equal parts marketer, organiser and people-person.
Key Responsibilities
- Lead generation & onboarding
- Drive awareness of Founder’s Circle through strategic campaigns
- Convert cold and warm leads into members
- Hit key milestones:
- 30 members in Year 1
- 100+ in Year 2
- 300 by Year 3
- Marketing & content
- Design and run effective marketing campaigns
- Create and manage content across blogs, emails and paid ads
- Manage all Founder’s Circle social channels to ensure high engagement
- Inbound lead management
- Respond promptly to enquiries and nurture leads through the pipeline
- Ensure smooth onboarding from application to membership activation
- Work closely with Big Sisters, Care with Confidence and Care for the Future’s Project Marketing Manager to onboard new businesses via cross-selling solutions
- Event & session planning
- Work closely with Jill to schedule and organise monthly group sessions
- Send invites, manage reminders and coordinate follow-up tasks
- Ensure sessions are engaging, well-attended and valuable
- Member engagement & experience
- Help build a sense of community among members
- Gather feedback and identify opportunities for improvement
- Ensure members feel supported, valued and motivated to stay involved
- Performance tracking
- Monitor KPIs and optimise campaigns for reach and conversion
- Provide regular reports on member growth and engagement
- Attend monthly strategy meetings with the wider project team
About You
We’re looking for someone who is:
- Charismatic and confident, able to build relationships with founders and care business owners
- Strategic and creative, with a track record of building and running successful campaigns
- Organised and proactive, able to manage multiple tasks and hit clear targets
- Comfortable working closely with a founder and taking direction, but also showing initiative
- Genuinely passionate about supporting care leaders and helping businesses grow
Skills & Experience Required
- Minimum 3 years’ experience in marketing, events, project management, or community building
- Strong written and verbal communication skills
- Experience with digital marketing tools and CRM systems
- Able to work remotely, independently and collaboratively with a remote team
- A background or interest in the care sector is a bonus
- Driving license and access to your own car as travel to meetings will sometimes be needed, sometimes with short notice
What We Offer
- £40,000 annual salary
- Remote-first role (UK-based)
- Flexible, supportive work culture
- Direct collaboration with an experienced industry leader
- The opportunity to grow a high-impact community from the ground up
How to Apply
If you’re ready to lead the charge on a mission that matters and help care founders reach new heights, we’d love to hear from you. Apply now and tell us why you’re the right fit for Founder’s Circle. Applications must include with a CV and a covering letter.
