You’ve joined Founder’s Circle—Big Sister’s exclusive growth network for care business leaders. Whether you’re just starting out or scaling up, one thing is true: this programme will only change your business if you truly engage with it.

Founder’s Circle isn’t just a monthly webinar or a Facebook group. It’s a carefully designed ecosystem of support, mentorship, strategy, and accountability that gives care founders the exact tools they need to grow, thrive, and lead with confidence.

This blog will walk you through exactly how to make the most of your Founder’s Circle membership—step by step. Think of it as your personal roadmap to business transformation.

Step 1: Know What You Signed Up For (Spoiler: It’s a Lot!)

Founder’s Circle gives you access to:

Monthly themed sessions led by sector experts
Templates, workbooks, and strategy tools tailored for care
A community of care founders growing alongside you
Personalised goal-setting & accountability
Q&A access to specialists in bids, marketing, compliance, and more
The option to book 1:1 guidance calls when you need focused support

You’re not just buying into content—you’re buying into a culture of progress. That means your results depend on how well you show up.

Step 2: Show Up Monthly, No Matter What

Each month, we tackle a key theme relevant to the growth and sustainability of your care business. Past sessions have covered:

Strategic bid planning
Building a brand that attracts private clients
Navigating CQC inspections with confidence
Hiring and retaining top staff
Understanding your financial runway

The sessions are interactive—not passive watching. Come ready to engage, ask questions, and apply what you’re learning in real time.

Tip: Treat these monthly sessions like essential business meetings. Block the time. Turn up live if you can. Watch the replays within 48 hours if you can’t.

Step 3: Use the Tools (They’re Built for Care Leaders Like You)

Every month, you’ll receive:

A strategy workbook or checklist
Swipe files for things like job adverts, care plans, or policies
A resource that supports your growth for that theme

These aren’t generic. They’re created by people who understand the care sector inside out—like Jill Hudson, who’s helped over 500 providers grow successful care businesses and win over £5 billion in contracts.

Don’t let these tools gather digital dust. Print them. Fill them in. Share them with your co-founders or leadership team. Action wins.

Step 4: Make Yourself Known in the Community

Founder’s Circle isn’t just about what you learn—it’s about who you learn with.

You’re surrounded by ambitious, heart-led care business owners who face the same challenges you do. Tap into that. Here’s how:

Introduce yourself in the Slack group or private forum.
Share your wins and roadblocks.
Ask questions and offer insight when others post.
Celebrate progress—yours and theirs.

Pro Tip: Businesses grow faster when the founder feels supported. That support doesn’t just come from the mentors—it comes from your peers

Step 5: Book Your 1:1s When You’re Stuck (or Scaling)

Included in your membership is the ability to book 1:1 calls with our core team when you hit a wall or need bespoke advice.

That could be:

A compliance check-in with Ima Johnstone
A bid strategy deep dive with Calum Egginton-Robson
A business development call with Jill Hudson
A branding review with Kathryn Johansen
A lead generation strategy session with Jamie

If you’re not sure who to speak to, reach out—we’ll point you in the right direction.

Step 6: Implement One Thing Every Month

You don’t need to do everything at once.

In fact, we don’t recommend it.

Founder’s Circle is structured to help you implement one high-impact shift each month. That’s 12 major strategic changes in a year—enough to completely transform your business without overwhelm.

So, ask yourself after every session:

“What’s the one thing I’ll change this month?”

Then action it.

Step 7: Use Accountability to Stay on Track

You’ll get access to monthly check-in prompts and the ability to share goals with your accountability partner or the wider group.

If you say you’re going to hire a new Registered Manager, or launch a private client campaign, or submit three bids—tell us.

We’re here to cheer you on, but we’re also here to say: “Did you do it?”

Accountability isn’t pressure. It’s momentum.

Step 8: Track Your Growth (Yes, Tangibly)

Start a “Founder’s Log.” Each month, write down:

What you implemented
What result you saw
What’s still unclear

This running log becomes your proof of progress. It also makes your 1:1s more effective and keeps you focused on long-term growth—not just putting out fires.