If you’re a care provider, you’ve likely had that moment.
The website is live.
The CQC registration is approved.
Your team is ready.
And then… nothing.
The calendar is empty.
The phone is quiet.
The pressure builds.
Because no matter how passionate you are about care, passion alone doesn’t bring in business. And most care providers simply don’t have the time, tools, or expertise to master sales, marketing, and tender writing.
That’s where Big Sister comes in.
We’re not just a shareholder.
We’re your full-scale growth engine — and our job is simple:
Make sure your pipeline is full so your business can thrive.
The #1 Barrier to Growth in the Care Sector
Across the UK, brilliant care providers are stuck.
They’ve done the hard work to get registered.
They’ve hired the right staff.
They’re fully compliant, capable, and ready.
But they can’t grow — because they don’t know how to bring in the work.
- Their website isn’t generating leads.
- They don’t know where to find or write tenders.
- They aren’t sure how to reach private clients.
- Their social media feels like shouting into a void.
They’re spending all day on care delivery… and all night Googling “how to get more clients.”
We’ve seen it hundreds of times — and we’ve solved it, every time.
Here’s How We Turn It Around:
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We Build a Sales and Marketing Machine That Actually Works
Most small businesses rely on hope. We rely on strategy.
From day one, we implement:
- A professionally designed website with clear calls to action
- Google Ads campaigns that bring in warm, qualified leads
- Email marketing systems that nurture interest and drive conversions
- Branded brochures, presentations, and collateral to help close deals
- SEO and blogging plans to grow organic traffic long-term
You don’t have to post aimlessly on Facebook or wait for referrals.
We bring the clients to you.
Want to see an example?
Explore our Big Sister Brochure here to see what’s included.
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We Give You a Team of Expert Bid Writers
Tenders are a huge opportunity — but most providers:
- Don’t know where to find them
- Don’t know how to assess them
- Don’t know how to write winning responses
That’s okay — because we do.
Our in-house bid team has written thousands of successful submissions, and we do all of this for you:
- Search and identify the right tenders
- Break down the requirements and scoring
- Craft compelling answers aligned to your service
- Submit fully compliant bids on time
You never have to stress about the red tape — we handle it.
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We Train You to Sell (Without Feeling ‘Salesy’)
You didn’t get into care to become a salesperson — but a little sales confidence goes a long way.
We offer:
- Coaching on how to close leads professionally and empathetically
- Support on pricing, packaging, and communicating your value
- Guidance on how to build local referral networks that send clients your way
We help you talk about your service in a way that feels authentic, clear, and compelling — because selling doesn’t mean being pushy. It means helping people choose the right care.
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We Don’t Just Generate Leads — We Build a Pipeline
Here’s the truth: any marketer can get you one or two enquiries.
We’re not here for one-offs.
We build repeatable, scalable systems that deliver a steady flow of:
- Private clients
- Local authority referrals
- Strategic partnerships
- Long-term government contracts
Because a business doesn’t survive on one good week.
It survives on a reliable pipeline — month after month, year after year.
Why It Works — Even in a Competitive Market
You might be thinking:
“But isn’t care saturated?”
“Aren’t there already lots of providers in my area?”
Yes — but very few of them are doing it well.
Most care companies:
- Have outdated branding
- Struggle to win contracts
- Rely on word of mouth
- Don’t track or optimise their marketing
- Feel lost when it comes to strategy
That’s your opportunity.
With Big Sister behind you, you cut through the noise — because we give you the edge your competitors don’t have.
And we’ve done it before. Over 500 times.
Why We Take 50% — and What You Get in Return
- We don’t expect you to figure this out on your own.
- We don’t sit back and wait for profits.
- We get to work — fast. Because when your business grows, we grow too.
That’s why we take 50% equity:
Not for cash.
Not for control.
But for contribution.
Our team becomes your team:
- Designers
- Developers
- Copywriters
- Bid managers
- Sales coaches
- Marketing strategists
You’re not “giving away” half your business.
You’re doubling your capacity and multiplying your impact.
We Don’t Take a Cut Until There’s Something to Take
Unlike banks or silent investors, we don’t drain your business in the early days.
- We don’t charge management fees.
- We don’t ask for repayments.
- We don’t expect dividends unless you’re earning them too.
We’re not here to weigh your business down.
We’re here to build it with you.
Let’s Fill That Calendar — Permanently
- If you’re sick of wondering where the next client is coming from…
- If you’ve been ghosted by marketers and burnt by bad bids…
- If you’re ready to stop waiting and start growing…
Then Big Sister might be the partnership you’ve been looking for.
No fluff. No gimmicks.
Just proven systems, expert support, and a calendar that stays full.
Ready to see what your future could look like?
Follow @bigsisterhomecare on Instagram for founder stories, resources, and updates
Don’t forget to subscribe, so you always have support in your pocket
Download our brochure and watch our Frontline to Founder Playlist on YouTube
Book a call with Big Sister or join the waitlist today.
