Care Growth Alliance: Shared Ambition. Shared Success.

Not a franchise. Not a retainer. A partnership built on trust, transparency, and shared ambition.

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Care Growth Alliance partnership between Big Sister and UK care providers

The Care Growth Alliance is a strategic partnership between Big Sister and selected CQC-registered care providers across the UK.

Our goal is simple — to remove the financial barriers that hold great care businesses back and build thriving, sustainable providers who lead their communities with confidence.

Instead of charging retainers or consultancy fees, we invest our time, expertise, and resources upfront — from branding and bid writing to marketing, strategy, and web design.

In return, we share 6.5% of your monthly turnover once you start earning.
When your business grows, we all grow together.

How It Works
The Smarter, Fairer Way to Grow

We don’t sell templates or charge by the hour. We become your growth partner — side by side from day one.

You stay focused on delivering exceptional care.

We focus on building the systems, strategies, and visibility that help your business flourish.

Your Partnership Includes:

Dedicated Growth
Support

Business planning, tender management, and marketing execution.

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Professional Branding &
Website

Designed, launched, and managed by our in-house creative team.

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Ongoing Business
Development

Regular bid submissions, opportunity sourcing, and client engagement.

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Quarterly Strategy
Reviews

Work directly with Jill Hudson and the Big Sister leadership team.

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Access to a Growth
Network

Join a community of ambitious care owners scaling with Big Sister’s support.

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There are no hidden fees. No wasted spend.
Just shared success through partnership.

Who We Partner With

Eligibility Requirements (Must-Have)

You must:

  • Be CQC registered in England.
  • Have a Registered Manager in post with operational oversight.
  • Work full time in your care business.
  • Be trading or ready to trade, with systems and insurance in place.
  • Be able to fund day-to-day operations while waiting for contract payments.
  • Agree to monthly reporting and collaboration on bids and marketing.
  • Commit to exclusivity — no competing care businesses during partnership.

Ideal Partner Attributes

We’re looking for care providers who are:

  • Growth-minded – Ready to scale and build visibility.
  • Financially stable – Capable of sustaining operations during growth.
  • Proactive communicators – Responsive and collaborative.
  • Passionate about quality care – Focused on compliance and community impact.
  • Ready for visibility – Open to PR and success stories.
  • Partnership-driven – Understand that growth requires teamwork.
  • Long-term thinkers – Recognise that real results follow strategic foundations.

If that sounds like you — you’re exactly who we want
beside us.

Your 12-Month Growth Roadmap

Month 1: Strategy, Structure & Identity

We start with your Growth & Business Planning Session. Together, we define your goals, markets, and services, while our creative team develops your brand, tone of voice, and website content.

Outcome: A complete strategic and visual foundation — your business is ready to grow.

Month 2: Bid Activation & Soft Launch

We begin daily bid and framework searching, register your profiles, and submit your first opportunities. Your initial landing website goes live while your compliance library is completed.

Outcome: You’re live, visible, and actively bidding for work.

Month 3: Bid Activation & Soft Launch

Your full website launches with SEO, analytics, and a 12-month content plan. We activate your social media and start building your reputation.

Outcome: You’re fully branded, engaging, and attracting attention.

Month 4-6: Growth in Motion & Reputation Building

We refine your bids, expand your pipeline, and publish early success stories. Our marketing team increases reach and engagement while you focus on delivery.

Outcome: Consistent bidding, steady growth, and improved visibility.

Month 7-12: Scale, Diversify & Consolidate

We help you bid for larger frameworks, expand into new services, and strengthen your referral networks. Quarterly growth reviews track ROI and ensure sustained momentum.

Outcome: You’re a recognised, established, and growing care business supported by a proven team.

Why Big Sister

We’re Not Consultants — We’re Partners

We only succeed when you do. That’s why our model is performance-based, not fee-based.

When you partner with Big Sister, you gain:

  • A Trusted Partner, Not a Supplier – Our success is tied to yours.
  • Decades of Experience – Over £5 billion in contracts secured across the UK.
  • Full-Service Infrastructure – Marketing, bid writing, branding, and mentorship under one roof.
  • Global Growth Engine – Teams across the UK, US, and India working around the clock.
  • Proven Framework – A tested model that’s helped over 500 care providers grow.
  • Human Partnership – Work directly with Jill Hudson and a team that truly cares about your success.

We believe care businesses should grow from a place of confidence — not guesswork.

And with Big Sister beside you, growth isn’t just possible — it’s inevitable.

The 6.5% Partnership Model

Instead of traditional consultancy fees, your growth is powered by our 6.5% revenue-share model. You pay nothing upfront — our investment is in you.

Once your business begins generating income, you pay 6.5% of your monthly turnover, in exchange for:

  • Ongoing bid writing, marketing, and strategy support
  • Quarterly growth reviews
  • CRM management and campaign delivery
  • Web, branding, and design updates
  • Full access to Big Sister’s creative and business infrastructure

It’s the most transparent and affordable way to scale — and it keeps us accountable for your success.

Success Stories What our Client’s Say

Thank you again for your amazing work. We are very happy with the progress and look forward to the next steps.

Blessing Mati Gwindi, Voss Care Group

Join the Care Growth Alliance

Stage 1: Book a Discovery Call

Start with a conversation. Speak to one of our Growth Advisors — Jamie, Joshua, or Natasha — to explore whether the partnership is right for you.

Stage 2: Meet Our CEO

If there’s a strong fit, you’ll meet Jill Hudson, CEO of Big Sister, to discuss your growth ambitions and how our model can help you achieve them.

Stage 3: Meet Our CEO

If we agree to move forward, you’ll receive your Partnership Agreement to sign via DocuSign, and we’ll schedule your Kick-Off Strategy Call within a week. From that point, we move fast. Your branding, marketing, and bid strategy begin immediately.

Your Next Step

Book your Discovery Call today — because growth doesn’t wait.