The care sector is one of the most rewarding industries to build a business in — but it is also one of the hardest. Registered Managers and new founders don’t just carry operational responsibility; they also carry the weight of compliance, staffing, quality assurance, growth strategy, marketing, business planning, and long-term financial sustainability.

Most care founders don’t struggle because they lack passion or skill — they struggle because they’re doing everything alone.

That is exactly why Big Sister created the Care Growth Alliance, the UK’s most supportive and strategically structured ecosystem for ambitious care providers. And it’s also why every founder who joins the Care Growth Alliance receives full, free access to our Founder’s Circle — a premium membership programme designed to help you grow, scale, and succeed with confidence.

If you are building a care business and want a clear, proven roadmap to long-term success, this article is your blueprint.

The Vision Behind Care Growth Alliance: A Better Way to Grow

Care Growth Alliance was created to solve a single problem that thousands of care founders face every day:

“I know I can build something extraordinary — but I need support, structure, and a strategic system to make it happen.”

The traditional model of care business support is fragmented. You may find a consultant to help with CQC compliance, someone else to help you market your services, a separate bid writer to help you secure contracts, and then another specialist for recruitment.

But that approach is expensive, inconsistent, and exhausting.

The Care Growth Alliance brings all the elements of business growth into one ecosystem, with support from Big Sister’s senior leadership team — the same team that has helped more than 500+ healthcare businesses grow, scale, and secure over £5 billion in government contracts.

Who the Care Growth Alliance is for:

Registered Managers ready to start their own business
New care providers needing structure and strategic support
Existing care businesses wanting to scale faster
Providers who want a proven roadmap, not guesswork
Ambitious founders who want to build a profitable, stable, future-proof organisation

When you join the Care Growth Alliance, you’re not subscribing to a service — you’re entering a strategic partnership.

Why Founder’s Circle Matters — And Why We Include It FOC

Founder’s Circle is Big Sister’s premium, members-only leadership and growth programme. It was built specifically for care founders who want clarity, confidence, and long-term structure in how they grow their organisation.

Normally a premium programme valued at thousands per year, Founder’s Circle is included free of charge (FOC) for every business that onboards with the Care Growth Alliance.

Why?
Because we do business differently.

Big Sister believes that if we are going to walk this journey with you, then you need the same knowledge, training, structure, and mindset that the most successful care founders use. We don’t want you to grow alone. We don’t want you to miss opportunities. We don’t want you to struggle through challenges that could have been prevented with the right support.

Founder’s Circle is your:

Monthly strategic leadership programme
Accountability structure
Practical roadmap for growth
Access point to mentorship from industry experts
First-class training hub for care entrepreneurship

Let’s break down what you unlock.

What You Receive Inside Founder’s Circle

Founder’s Circle is built around your entire care business lifecycle — from launch to securing contracts to scaling sustainably.

Monthly Leadership & Growth Sessions

Each month we focus on a specific theme proven to drive care business success:

Compliance
Staffing
Tendering & contracting
Marketing & branding
Cashflow & pricing
Scaling operations
Leadership & mindset
Sustainability
Winning private clients
Building a high-performing team

You get structured teaching, templates, and actionable tasks — not vague motivation.

A Guided 12-Month Growth Framework

Care founders often feel lost because they don’t know what to do first, next, or now.
Founder’s Circle removes that uncertainty.

Each month comes with:

A clear strategic focus
A practical implementation guide
A step-by-step plan
Tools, templates, and checklists

No more trial and error.
This is the exact system we use to build businesses capable of winning six- and seven-figure contracts.

Expert Support From Big Sister’s Senior Team

You’re not learning from theorists — you’re learning directly from:

Jill Hudson — UK & US healthcare growth expert
Calum Egginton-Robson — Head of Bid Management, thousands of bids delivered
Ima Johnstone — Bid Director with unmatched quality oversight
Jamie Peacock — Head of Sales and private client acquisition strategist
Our marketing, branding, staffing, and compliance specialists

This level of expertise is normally reserved for Big Sister 50/50 businesses.
Through Care Growth Alliance, you get it included.

Templates, Tools & Growth Systems

From policy frameworks to pricing tools to sales scripts, Founder’s Circle gives you the systems that remove guesswork from your growth.

A Community of Founders Just Like You

The care sector is tough — and it’s even tougher doing it alone.
Founder’s Circle gives you a private community of ambitious providers all building alongside you.

You gain:

Peer support
Shared learning
Accountability
Confidence
Collaboration
New friendships

No more isolation.
This is what community truly looks like.

Why We Include Founder’s Circle FOC With Care Growth Alliance

We know what it takes to run a successful care business:
Resilience. Strategy. Clarity. Support. Evidence. Structure.

Most founders fail not because they don’t care — but because they lack the systems to grow safely.

By giving every Care Growth Alliance member free access to Founder’s Circle, we ensure you have:

The knowledge to avoid mistakes
The clarity to make smart decisions
The strategy to scale
The structure to stay compliant
The confidence to lead
The community to stay motivated

This alignment is what sets Big Sister apart from every consultancy model in the UK.

We don’t just grow businesses — we grow the women who run them.

How Care Growth Alliance + Founder’s Circle Becomes Your Growth Engine

Together, these two programmes give you everything you need:

CQC Compliance & Foundations

Policies, systems, audits, templates, governance.

Business Growth Strategy

Roadmaps, planning, accountability, milestones.

Tendering & NHS/Local Authority Contract Wins

Bid writing
Bid strategy
Bid planning
Contract readiness
Market insight
— all backed by Big Sister’s £5 billion track record.

Marketing & Client Acquisition

Branding
Private client funnels
Website copy
Social media strategy
Community reputation building.

Scaling With Confidence

Recruitment
Leadership training
Operational structure
Financial planning
Quality assurance.

You are not leaving your growth to chance.
You are building a business with a blueprint.

Watch our Playlist on YouTube, and download our brochure, or book a call.

Ready to Build the Care Business You Know You’re Capable Of?

If you are a Registered Manager, founder, or provider who wants to:

✓ Grow faster
✓ Secure more contracts
✓ Build a stable, profitable care business
✓ Avoid burnout
✓ Lead with confidence
✓ Receive expert support
✓ Join a community that actually understands you

…then the Care Growth Alliance is the fastest and safest way to get there.

And with free access to Founder’s Circle included, you are not just getting support —
you are getting a full growth ecosystem around you.