
When you first hear about the Big Sister model, it’s natural to wonder:
“If we’re equal partners… do you pay the bills?”
The answer is simple: No, we don’t pay your wages. But we do bring in the work that allows you to earn them.
This isn’t an employment opportunity. It’s a growth partnership.
And once you understand that distinction, you’ll see why the Big Sister model isn’t just different — it’s powerful.
The Role of Big Sister
Our mission is clear:
To eliminate the #1 reason care businesses struggle — not enough clients.
- You can be the best care provider in the world.
- You can be CQC registered. You can have beautiful branding.
- But if you can’t find consistent, quality work, none of that matters.
That’s where we come in. We’re the engine behind your care company — finding the contracts, attracting the private clients, writing the bids, making your standout online, and giving your business the momentum it needs to grow.
What We DON’T Do
- We’re not your employer.
- We don’t send you a payslip.
- We don’t cover your director’s salary or float the business when it has a tough month.
We don’t:
- Pay the wage bill
- Cover your personal income
- Fund day-to-day running costs
- Offer a job or title
- Take control of your business operations
You’re the business owner.
You’re in the driving seat.
And you earn your income the way every founder does: by building a successful business.
What We DO Provide
Instead of paying a salary, we deliver something far more valuable:
We make sure the clients come.
Here’s what we invest in, every single day:
- Client acquisition – A constant pipeline of private and public opportunities
- Tender support – Full bid writing and contract application services
- Sales strategy – Coaching and mentoring to help you grow with confidence
- Marketing – Website, branding, content, lead generation tools
- CQC support – Your application fully managed and paid for
- Business insurance – So you can legally trade from day one
It’s not a wage.
It’s a complete infrastructure that makes your business work.
A Shift in Mindset: From Employee to Entrepreneur
If you’re used to earning a set salary each month, this model may feel unfamiliar.
But we’re not here to help you earn a living.
We’re here to help you build a company.
You’re not clocking in and out.
You’re leading a care service — and with our systems and support, you’ll be doing it with confidence, clients, and clarity.
This is the difference between employment and ownership.
And it’s the reason our partners don’t just survive in the sector — they thrive.
Why This Matters
When business owners know how they’re getting paid — and where the real value comes from — everything becomes clearer.
- You’re not waiting for a paycheck. You’re chasing profit.
- You’re not asking for funding. You’re building a foundation.
- You’re not doing this alone. You’re backed by a shareholder who knows exactly how to generate growth in care.
Our job is to make sure you have the work.
Your job is to run a business that delivers it — safely, professionally, and profitably.
Real Talk: Who Covers What?
Let’s break it down clearly.
| Covered by Big Sister | Covered by the Business |
| CQC Application Fees | Director salary/income |
| Business Insurance (Year 1) | Frontline staff wages |
| Brand, Website, Lead Gen Tools | Office rent/operational costs |
| Bid Writing & Tendering Infrastructure | Daily management, recruitment, and delivery |
| Marketing Campaigns | Business expenses & financial planning |
| Coaching & Strategic Support | Running the business day-to-day |
| Financial Guidance | Day to day financial running |
We’re shareholders — not co-directors or employers.
That clarity protects the relationship, builds trust, and ensures you always know where you stand.
So Why Join Big Sister?
Because you don’t need cash — you need clients.
You don’t need a loan — you need leverage.
And you don’t need a job — you need a functioning business with real growth potential.
You bring your leadership, your care expertise, your vision.
We’ll bring the clients, systems, and firepower to help you fly.
And together, we’ll split the rewards — fairly, equally, and with purpose.
Ready to Talk?
Join the waitlist or book a discovery call with our team.
If you’re ready to lead, we’re ready to power your business.
Explore how we generate work for our partners:
Watch the Care with Confidence Playlist
Explore Healthcare Tenders with Us