90-day care business reset, key priorities for care business success

Running a care business is one of the most rewarding yet relentless journeys you can take. Whether you’re newly registered, five years in, or somewhere between burnout and breakthrough, sometimes you just need to press reset.

A 90-day reset doesn’t mean tearing everything down and starting again. It means realigning, re-evaluating, and recharging so you can grow on purpose — not just out of pressure.

At Big Sister, we’ve helped hundreds of care business owners do just that. In this blog, we’ll walk you through a focused, no-fluff 90-day reset plan: what to prioritise, what to pause, and how to emerge sharper, stronger, and more successful.

Why You Might Need a Reset

Before we dive into the plan, here’s a quick checklist. If any of these sound familiar, a reset is exactly what you need:

You’re working non-stop but feel like nothing is moving forward.
Your revenue has plateaued or dipped.
Your team morale is low, and you’re carrying the weight.
You’re not attracting new clients, or worse, you’re losing them.
You feel reactive instead of proactive.
You’re losing the love for your business.

If you said yes to even one of those, the 90-Day Reset is your roadmap back to clarity and control.

Phase 1: Weeks 1–4 — Diagnose and Declutter

The first month is all about honest reflection and stripping back the noise.

Audit Everything

Take a magnifying glass to your business. Review:

Your income sources — which services are profitable?
Your client base — who are your ideal clients vs. time-drainers?
Your team — who is truly aligned with your mission?
Your marketing — is it clear, consistent, and converting?

Big Sister Tip: Use our “5-Minute Bid Audit” blog to also check if your bidding strategy needs a refresh.

Declutter Your Service Offering

Many providers try to do too much. Pick your core services and do them exceptionally well.

Cut, pause, or delegate anything outside your strategic focus.

Simplify Operations

List out everything you do each week. Now circle the ones you don’t need to be doing. These are perfect for:

Automation
Delegation
Outsourcing (psst… that’s what Big Sister’s support services are for)

Phase 2: Weeks 5–8 — Rebuild the Foundation

With the clutter cleared, it’s time to rebuild — smarter and more aligned with your goals.

Reposition Your Brand

Ask yourself:

Does your website reflect the quality of your care?
Does your messaging attract the right clients?
Are you using the right platforms to reach your audience?

Big Sister Design Services can help overhaul your visuals and messaging so your brand becomes a lead magnet.

Re-engage With Clients

Your current and past clients are gold. Use this time to:

Reconnect and check in.
Ask for testimonials.
Identify upsell or referral opportunities.
Improve customer experience based on feedback.

Refocus Your Team

Have a sit-down with every team member — even if it’s just you and one carer. Share your vision. Set new expectations. Let them feel part of the reset.

If you’re lacking a team you trust, this is the time to recruit right. We built SisterStaff to help you do just that.

Phase 3: Weeks 9–12 — Reignite Growth

Now the groundwork is laid, it’s time to go after results.

Bid Smart

If you’ve not won a bid in the past 6 months, you need a new strategy.

Focus on:

Frameworks that bring long-term value.
Improving your quality responses (we’ve got training and done-for-you options).
Private client acquisition (via our Care with Confidence campaign).

Work with our Bid Writing Team to submit smarter, stronger, and more consistent bids that convert.

Market Like a Pro

Marketing isn’t about being everywhere. It’s about being visible and valuable to the right people.

Prioritise:

A consistent content calendar.
Targeted social campaigns (our Vocal team can help).
Google ads that generate real leads.

The care businesses who win are the ones who show up — online, in-person, and in the minds of their ideal clients.

Prioritise Financial Clarity

You can’t grow without knowing your numbers.

Review your pricing structure.
Set clear financial goals for the next quarter.
Track profit margins per service.

Consider working with our CFO partners if finances aren’t your thing. Profit comes from clarity.

Bonus: The CEO Reset — YOU Matter Too

You are the engine of your business. And engines need maintenance.

In these 90 days, make non-negotiable space for:

Health — Sleep. Move. Eat.
Headspace — Journal, meditate, or just take a walk.
Help — Whether it’s mentoring through the Founder’s Circle or admin support, don’t carry everything alone.

Watch our YouTube @bigsistercare for our “CEO Burnout is Real” series if this part hit home.

Your Reset Toolkit from Big Sister

We’ve built this ecosystem so you don’t have to reset alone: